A Republican group dedicated to opposing former President Donald J. Trump is planning to spend $50 million to stop him through a series of homemade testimonial videos of voters who backed him in past elections but say they can no longer support him in 2024.
The group, Republican Voters Against Trump, first emerged in the 2020 campaign and made a return appearance for the 2022 midterm elections.
Unlike Democratic organizations that aim to help President Biden by promoting his record in office, Ms. Longwell’s group focuses solely on attacking Mr. Trump through the voices of his former backers.
The Republican Voters Against Trump website features 100 videos, from one to three minutes long, of Republicans speaking to a computer or mobile-phone camera about why they voted for Mr. Trump in 2016 or 2020 and will not do so in 2024.
The personal testimonial style, Ms. Longwell said, has proved far more successful in her focus groups at cleaving Trump voters away from him than traditional attack advertising that contrasts Mr. Trump with Mr. Biden.
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